Super Account
Details about
the project
Awakening Idle Money. In a world that never stops moving, why should money remain idle? With VIB Super Account, we redefined personal banking as a catalyst for growth—helping customers not only increase their assets, but also contribute to a more dynamic economy, where funds circulate, opportunities emerge, and financial potential can be fully optimized. Expertise showcased: Strategic brand positioning, full-funnel campaign design, cinematic production, financial empowerment storytelling.
- date March 12, 2025
- project Communication Campaign
- customer VIB
- link vib.com.vn
Connecting Finance with Life through Storytelling
To make finance relatable, VIB teamed up with Trấn Thành — a master storyteller — to bring emotional depth and mass appeal to a banking product. Introducing Điệp Viên 005 – Không Không Ngủ (Agent 005 – Never Sleep), he leads a cinematic mission to help three customer types awaken their idle money. Using stylized, frozen-scene visuals, the iTVC blends spy-thriller storytelling with smart financial insights, ending with a CTA that lets viewers explore or act.
Promotional Mechanics
To accelerate product activation, VIB launched a high-stakes reward program tied directly to Super Account sign-ups. The more users joined, the bigger the prize pool grew — from 2B to 10B VND. Every 50K new users unlocked the next reward tier.
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