Once Upon A Milk
Everything is possible with milk
With the big idea “Once Upon A Milk”, in 2024 we reintroduced Liquid White Milk through “Everything is possible with milk”, transforming it into a pure, superpower-like companion that fuels children’s imagination and creativity. Expertise showcased: Health & nutrition storytelling, educational content, kid-parent appeal. In 2025, the story evolved with “Nothing is impossible with milk”, positioning milk as a catalyst for transformation that nurtures confidence and wellness every day, while elevating Tetra Pak from packaging provider to trusted wellness enabler. Expertise showcased: Visual world-building, health-based messaging, cinematic production.
- date 2024
- project IMC Plan
- customer Tetra Pak
- sow Planning & Creative Development Creative Production
Outcome Measurement
ATL, BTL
Social Content
Turning Fairy Tales into a Fresh-Milk Anthem
Tetra Pak entered B2C by introducing a “real magic” story world where “With fresh milk, anything is possible.” We modernized Saint Gióng and Snow White, and re-lyriced the viral melody of “Tết Đong Đầy” to maximize mass impact—while educating: drink milk to grow tall and strong like Gióng, and to glow beautifully like Snow White.
