Laurier

Laurier Zero Feeling

2024

Details about
the project

A Technology-led Promise, Emotionally Felt. We introduced Laurier’s Zero Feeling 1mm pad with a powerful insight: what truly matters is the sense of carefree, confidence and comfort women experience in every role they play in life. The campaign highlighted the product’s cutting-edge features (1mm thin, 200x absorbency) with a light-as-air aesthetic, resonating with modern women’s needs. Expertise showcased: Product demonstration through design, minimalist tech storytelling, feminine care insight.

  • date June 30, 2024
  • project Creative &Production
  • customer Kao
  • link kao.com/vn/products/laurier
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