A Timeless Flavor, Reimagined. For over 70 years, Givral has been a beloved name in Saigon’s pastry culture, celebrated for bringing the refined taste of French pâtisserie closer to the Vietnamese hearts. As the brand expands with more than 40 stores nationwide, the challenge lies in honoring its heritage while evolving to stay modern, vibrant, and relevant to today’s generation of consumers.
Expertise showcased: Brand repositioning, heritage storytelling, design system innovation, phased communication strategy.