Once Upon A Milk
A Carton Sparked a Culture
With the big idea “Once Upon A Milk”, in 2024 we reintroduced Liquid White Milk through “Everything is possible with milk”, transforming it into a pure, superpower-like companion that fuels children’s imagination and creativity. Expertise showcased: Health & nutrition storytelling, educational content, kid-parent appeal. In 2025, the story evolved with “Nothing is impossible with milk”, positioning milk as a catalyst for transformation that nurtures confidence and wellness every day, while elevating Tetra Pak from packaging provider to trusted wellness enabler. Expertise showcased: Visual world-building, health-based messaging, cinematic production.
- date 2025
- project IMC Plan
- customer Tetra Pak
- sow Planning & Creative Development
Creative Production
Social Content Production
PR Booking, KOLs/KOCs & Community Booking
Episode Two—A Catchy Continuation with Tấm Cám
Building on Season 1, we returned with Episode Two of the same universe—keeping the playful, earworm musical DNA while retelling Tấm Cám through moments faithful to the original. The narrative carried the promise forward—healthier, taller, and smarter—by letting milk help the characters overcome challenges in-story.
A More Functional Language, With Gentle Magical Touches
Season 2 shifted toward a more functional-first visual approach, while maintaining light magical cues for continuity. The message bridge—“Nothing is too hard with fresh milk”—reframed the universe from “anything is possible” to “challenges are solvable,” speaking to both kids and adults in everyday life.
