Brand Strategy & Rebranding Campaign
Forever a french favor you love
A Timeless Flavor, Reimagined. For over 70 years, Givral has been a beloved name in Saigon’s pastry culture, celebrated for bringing the refined taste of French pâtisserie closer to the Vietnamese hearts. As the brand expands with more than 40 stores nationwide, the challenge lies in honoring its heritage while evolving to stay modern, vibrant, and relevant to today’s generation of consumers.
Expertise showcased: Brand repositioning, heritage storytelling, design system innovation, phased communication strategy.
- date 2024
- project Re-branding Campaign
- customer Givral
- sow Brand Identity Standardization Full Year Marketing Plan & Brand Re-launching Plan
Heritage, Modernized Without Losing Its Signature
Keeping what made Givral iconic meant resisting reinvention for its own sake. We preserved the brand’s core identifiers, then elevated them through subtle refinements and a more contemporary visual language—where French culinary finesse meets Vietnamese taste in a confident, modern crossover.
Turning a Key Message into a Lifestyle System
Anchored by “A French flavor you’ll always fall for,” the KV system frames indulgence as something lived—not staged. French in mood, Vietnamese in truth, it places Givral inside everyday moments, where modern elegance blends seamlessly with the rhythms of Vietnamese life.
A Scalable Visual Language That Stays Delicate
To extend the idea across formats without diluting it, we built an adaptation system that balances consistency with nuance. Every execution carries the same promise—French refinement, expressed through Vietnamese daily living—quietly, tastefully, and with deliberate restraint.
